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#01 . Software New Feature
#01 . Software New Feature
Project: New Task Management Feature / Hoaddock´s Software
Role: Product and Ux/Ui Designer
Timeline: 10 days
Team Members: 3 Ux/Ui Designers (Eva, Simon and myself)
Tools: Figma, Figjam
Project: New Task Management Feature / Hoaddock´s Software
Role: Product and Ux/Ui Designer
Timeline: 10 days
Team Members: 3 Ux/Ui Designers (Eva, Simon and myself)
Tools: Figma, Figjam
Project: New Task Management Feature / Hoaddock´s Software
Role: Product and Ux/Ui Designer
Timeline: 10 days
Team Members: 3 Ux/Ui Designers (Eva, Simon and myself)
Tools: Figma, Figjam
Introduction
Introduction
The project centers on Haddock, a B2B SaaS platform enhancing restaurant operations with digital document management, pricing insights, and sales control. Initial stakeholder discussions unveiled a hypothesis on time constraints causing service discontinuation. Despite limited client access, we leveraged interviews and surveys with restaurant owners and managers to validate the hypothesis and understand the challenges.
The project centers on Haddock, a B2B SaaS platform enhancing restaurant operations with digital document management, pricing insights, and sales control. Initial stakeholder discussions unveiled a hypothesis on time constraints causing service discontinuation. Despite limited client access, we leveraged interviews and surveys with restaurant owners and managers to validate the hypothesis and understand the challenges.
The project centers on Haddock, a B2B SaaS platform enhancing restaurant operations with digital document management, pricing insights, and sales control. Initial stakeholder discussions unveiled a hypothesis on time constraints causing service discontinuation. Despite limited client access, we leveraged interviews and surveys with restaurant owners and managers to validate the hypothesis and understand the challenges.
Discover, Empathize & Research
Discover, Empathize & Research
Discover, Empathize & Research
During the research phase, we prioritized in-depth investigation, employing methods such as surveys and two rounds of interviews. Despite facing data issues during the survey distribution, our persistence led to the discovery of valuable insights. We found that time constraints, reliance on digital solutions, and the use of communication apps for task delegation were crucial factors in the efficient management of financial operations for restaurant owners and managers.
During the research phase, we prioritized in-depth investigation, employing methods such as surveys and two rounds of interviews. Despite facing data issues during the survey distribution, our persistence led to the discovery of valuable insights. We found that time constraints, reliance on digital solutions, and the use of communication apps for task delegation were crucial factors in the efficient management of financial operations for restaurant owners and managers.
During the research phase, we prioritized in-depth investigation, employing methods such as surveys and two rounds of interviews. Despite facing data issues during the survey distribution, our persistence led to the discovery of valuable insights. We found that time constraints, reliance on digital solutions, and the use of communication apps for task delegation were crucial factors in the efficient management of financial operations for restaurant owners and managers.
Survey results
Survey results
In our initial interviews with a mix of Haddock clients, ex-clients, and non-clients (5 people), we found a continued dependence on WhatsApp and verbal communication, along with challenges in task delegation due to limited features in existing tools. The second round of interviews (4 people) revele the significance of efficient digital management solutions in resolving these issues.
In our initial interviews with a mix of Haddock clients, ex-clients, and non-clients (5 people), we found a continued dependence on WhatsApp and verbal communication, along with challenges in task delegation due to limited features in existing tools. The second round of interviews (4 people) revele the significance of efficient digital management solutions in resolving these issues.
In our initial interviews with a mix of Haddock clients, ex-clients, and non-clients (5 people), we found a continued dependence on WhatsApp and verbal communication, along with challenges in task delegation due to limited features in existing tools. The second round of interviews (4 people) revele the significance of efficient digital management solutions in resolving these issues.
Interviews highlights
Interviews highlights
Define
Define
After gathering and categorizing the research data, we utilized the Affinity Diagram method to distill actionable insights. This laid the groundwork for the creation of our User Persona, Jordi, representing the experiences and challenges of our target users.
As a busy restaurant owner in Barcelona, Jordi juggles a bustling team of 15 employees, striving for streamlined task delegation amidst a demanding daily routine, hindered by time constraints.
After gathering and categorizing the research data, we utilized the Affinity Diagram method to distill actionable insights. This laid the groundwork for the creation of our User Persona, Jordi, representing the experiences and challenges of our target users.
As a busy restaurant owner in Barcelona, Jordi juggles a bustling team of 15 employees, striving for streamlined task delegation amidst a demanding daily routine, hindered by time constraints.
After gathering and categorizing the research data, we utilized the Affinity Diagram method to distill actionable insights. This laid the groundwork for the creation of our User Persona, Jordi, representing the experiences and challenges of our target users.
As a busy restaurant owner in Barcelona, Jordi juggles a bustling team of 15 employees, striving for streamlined task delegation amidst a demanding daily routine, hindered by time constraints.
The Problem Statement emerged from the need to support Jordi and other restaurant owners/managers.
“Busy and organized restaurant owners, need to find a way to efficiently delegate tasks and enhance internal communication, because current tools (like WhatsApp) don’t provide integrated solutions that don’t require manual follow-ups.”
Our goal was to simplify task delegation and communication for restaurant owners, eliminating manual follow-ups. We conducted a Competitive Analysis to understand market offerings and potential improvements, leading us to create an integrated software platform consolidating various restaurant management functions. This solution aimed to enhance daily operations and streamline workflows for restaurant owners.
The Problem Statement emerged from the need to support Jordi and other restaurant owners/managers.
“Busy and organized restaurant owners, need to find a way to efficiently delegate tasks and enhance internal communication, because current tools (like WhatsApp) don’t provide integrated solutions that don’t require manual follow-ups.”
Our goal was to simplify task delegation and communication for restaurant owners, eliminating manual follow-ups. We conducted a Competitive Analysis to understand market offerings and potential improvements, leading us to create an integrated software platform consolidating various restaurant management functions. This solution aimed to enhance daily operations and streamline workflows for restaurant owners.
The Problem Statement emerged from the need to support Jordi and other restaurant owners/managers.
“Busy and organized restaurant owners, need to find a way to efficiently delegate tasks and enhance internal communication, because current tools (like WhatsApp) don’t provide integrated solutions that don’t require manual follow-ups.”
Our goal was to simplify task delegation and communication for restaurant owners, eliminating manual follow-ups. We conducted a Competitive Analysis to understand market offerings and potential improvements, leading us to create an integrated software platform consolidating various restaurant management functions. This solution aimed to enhance daily operations and streamline workflows for restaurant owners.
Competitive Analysis Highlights
Competitive Analysis Highlights
Develop & Ideation
Develop & Ideation
During the Ideation process, we engaged in iterative brainstorming sessions, employing the Crazy 8's method in two rounds to generate and refine innovative solutions for streamlining restaurant management. Our commitment to problem-solving and structured organization, as reflected in our Kanban board, enabled us to effectively manage our time and achieve our goals.
During the Ideation process, we engaged in iterative brainstorming sessions, employing the Crazy 8's method in two rounds to generate and refine innovative solutions for streamlining restaurant management. Our commitment to problem-solving and structured organization, as reflected in our Kanban board, enabled us to effectively manage our time and achieve our goals.
During the Ideation process, we engaged in iterative brainstorming sessions, employing the Crazy 8's method in two rounds to generate and refine innovative solutions for streamlining restaurant management. Our commitment to problem-solving and structured organization, as reflected in our Kanban board, enabled us to effectively manage our time and achieve our goals.
Ideation Process
During Feature Prioritization, we employed the MoSCoW Method to identify the most critical features for enhancing restaurant management. As a result, we chose to focus on the Task Assignment Feature, encompassing capabilities such as:
Comment and Activity Section
Assigning Task Priorities
Attaching Documents, Pictures, or Videos
Reassigning Tasks to Others
The possibility of editing existing tasks.
During Feature Prioritization, we employed the MoSCoW Method to identify the most critical features for enhancing restaurant management. As a result, we chose to focus on the Task Assignment Feature, encompassing capabilities such as:
Comment and Activity Section
Assigning Task Priorities
Attaching Documents, Pictures, or Videos
Reassigning Tasks to Others
The possibility of editing existing tasks.
During Feature Prioritization, we employed the MoSCoW Method to identify the most critical features for enhancing restaurant management. As a result, we chose to focus on the Task Assignment Feature, encompassing capabilities such as:
Comment and Activity Section
Assigning Task Priorities
Attaching Documents, Pictures, or Videos
Reassigning Tasks to Others
The possibility of editing existing tasks.
Feature Priortization Highlights
Feature Priortization Highlights
Feature Priortization Highlights
Deliver
Deliver
Deliver
During the implementation phase, we initiated the User Flow construction to outline the primary user interaction with our new feature. The User Flow illustrates how a restaurant manager can check their own assigned tasks, assign tasks to staff members, and monitor task statuses in real time.
This intuitive flow simplifies follow-up procedures, improving efficiency and fostering enhanced internal communication within the restaurant management ecosystem.
During the implementation phase, we initiated the User Flow construction to outline the primary user interaction with our new feature. The User Flow illustrates how a restaurant manager can check their own assigned tasks, assign tasks to staff members, and monitor task statuses in real time.
This intuitive flow simplifies follow-up procedures, improving efficiency and fostering enhanced internal communication within the restaurant management ecosystem.
During the implementation phase, we initiated the User Flow construction to outline the primary user interaction with our new feature. The User Flow illustrates how a restaurant manager can check their own assigned tasks, assign tasks to staff members, and monitor task statuses in real time.
This intuitive flow simplifies follow-up procedures, improving efficiency and fostering enhanced internal communication within the restaurant management ecosystem.
User Flow
User Flow
Low-Fidelity Designs
We initiated by creating basic wireframes to outline the structure, emphasizing smooth integration with the existing software. Our team designed paper Low-Fi sketches, fostering collaboration and iteration until reaching a user-centered and satisfactory outcome.
Low-Fidelity Designs
Low-Fidelity Designs
We initiated by creating basic wireframes to outline the structure, emphasizing smooth integration with the existing software. Our team designed paper Low-Fi sketches, fostering collaboration and iteration until reaching a user-centered and satisfactory outcome.
We initiated by creating basic wireframes to outline the structure, emphasizing smooth integration with the existing software. Our team designed paper Low-Fi sketches, fostering collaboration and iteration until reaching a user-centered and satisfactory outcome.
Low-Fidelity Sketches
Low-Fidelity Sketches
Mid-Fidelity & Usability Testing
Mid-Fidelity & Usability Testing
Transitioning to digital platforms such as Figma, we refined our initial sketches into a Mid-Fidelity version, creating detailed user flows for the main functions. Two rounds of usability tests with varying participants provided valuable insights, emphasizing the significance of patience and iteration in achieving optimal results.
Transitioning to digital platforms such as Figma, we refined our initial sketches into a Mid-Fidelity version, creating detailed user flows for the main functions. Two rounds of usability tests with varying participants provided valuable insights, emphasizing the significance of patience and iteration in achieving optimal results.
Transitioning to digital platforms such as Figma, we refined our initial sketches into a Mid-Fidelity version, creating detailed user flows for the main functions. Two rounds of usability tests with varying participants provided valuable insights, emphasizing the significance of patience and iteration in achieving optimal results.
Mid-Fidelity Designs before and after usability testings
Mid-Fidelity Designs before and after usability testings
Style Tile
Style Tile
We created the Style Tile after Usability Testing and Mid-Fi adjustments, ensuring improved consistency and readability. Leveraging the stakeholder's assets, we established a clear guideline for the prototype's visual identity in Figma, incorporating refined colors, typography, and components.
We created the Style Tile after Usability Testing and Mid-Fi adjustments, ensuring improved consistency and readability. Leveraging the stakeholder's assets, we established a clear guideline for the prototype's visual identity in Figma, incorporating refined colors, typography, and components.
We created the Style Tile after Usability Testing and Mid-Fi adjustments, ensuring improved consistency and readability. Leveraging the stakeholder's assets, we established a clear guideline for the prototype's visual identity in Figma, incorporating refined colors, typography, and components.
Style Tile
Components
High-Fidelity & Prototype
High-Fidelity & Prototype
In the High-Fi design phase, we divided the workload among team members and meticulously crafted designs, adhering to the established Design System, one that we have improved. After sharing and refining our results, we proceeded with the prototyping stage.
In the High-Fi design phase, we divided the workload among team members and meticulously crafted designs, adhering to the established Design System, one that we have improved. After sharing and refining our results, we proceeded with the prototyping stage.
In the High-Fi design phase, we divided the workload among team members and meticulously crafted designs, adhering to the established Design System, one that we have improved. After sharing and refining our results, we proceeded with the prototyping stage.
High-Fidelity Designs
High-Fidelity Designs
This new feature offers a multitude of benefits to both Haddock’s users and the software itself, such as:
Time-Saver for Owners / Managers
Easy to Assign Tasks
Simplified Work Delegation
Allows User to Follow-Up on Tasks
Attach Documents and Photos
Tasks Priority
Scalable Solution
No WhatsApp Messages Related to Work
Employee Task Overview
When it comes to measuring the success of the product, there are several key performance indicators (KPIs) that can provide valuable insights. Here are a few suggested KPIs:
Error Reduction Rate
Task Completion Rate
Task Completion Time
This new feature offers a multitude of benefits to both Haddock’s users and the software itself, such as:
Time-Saver for Owners / Managers
Easy to Assign Tasks
Simplified Work Delegation
Allows User to Follow-Up on Tasks
Attach Documents and Photos
Tasks Priority
Scalable Solution
No WhatsApp Messages Related to Work
Employee Task Overview
When it comes to measuring the success of the product, there are several key performance indicators (KPIs) that can provide valuable insights. Here are a few suggested KPIs:
Error Reduction Rate
Task Completion Rate
Task Completion Time
This new feature offers a multitude of benefits to both Haddock’s users and the software itself, such as:
Time-Saver for Owners / Managers
Easy to Assign Tasks
Simplified Work Delegation
Allows User to Follow-Up on Tasks
Attach Documents and Photos
Tasks Priority
Scalable Solution
No WhatsApp Messages Related to Work
Employee Task Overview
When it comes to measuring the success of the product, there are several key performance indicators (KPIs) that can provide valuable insights. Here are a few suggested KPIs:
Error Reduction Rate
Task Completion Rate
Task Completion Time
What´s next?
What´s next?
After investing our efforts and dedication into this project, numerous new ideas emerged, leading to exciting proposals aimed at further enhancing the Haddock experience.
After investing our efforts and dedication into this project, numerous new ideas emerged, leading to exciting proposals aimed at further enhancing the Haddock experience.
⚡️ This Project was Awarded the Best UI Final Project ⚡️
⚡️ This Project was Awarded the Best UI Final Project ⚡️
© Designed and created by Maro Borsani, 2023 - rosarioborsaniz@gmail.com
© Designed and created by Maro Borsani, 2023 - rosarioborsaniz@gmail.com
This portfolio was built with lots of love, effort, motivation, creativity, and music. Please treat it with care.
This portfolio was built with lots of love, effort, motivation, creativity, and music. Please treat it with care.